Nowadays, everyone uses smartphones, from a 5-year-old kid to a 70-year-old. Out of 10 people, an average of 6 to 7 people play games on their smartphones. And these numbers will cross 7 in upcoming years.
An engaging mobile game not only keeps gamers engaged and spell-binding with the game, but it leads to millions of downloads worldwide.
The more time gamers spend on a game, the higher the chances of positive reviews leading to a significant number of downloads and it generates huge revenues for game developers.
The foremost thing a game should be strengthened with is its technological aspects. The game should have an intuitive and user-friendly interface and the gameplay should be free from glitches & lags. Converting an idea or concept into a game involves a complex process and various phases. Mobile Game Development often requires various skill sets too.
Apart from the selection & deployment of exclusive tech tools, you must have comprehensive knowledge about the different steps of the game development process. A successful Mobile Game Development Process mainly involves 3 stages such as Pre-Production, Production, and Post-Production.
This blog article will walk you through various steps of developing a successful game, from planning to designing to implementing and distributing the game on the App Store & Play Store.
Why invest in Mobile Game Development?
The Mobile Game Market is a massive revenue generation industry as it involves millions of users downloading and playing the game. The Mobile Game Market is highly lucrative, diverse, and extensive. It has emerged significantly during the last few years, especially post covid-19.
The Mobile Game industry is expected to rise at an annual growth rate of 11% and the revenues will cross $125 billion by 2024. The year 2023 is considered to be the best time to invest in Mobile Game Development and earn significant revenues.
Building a Strategy to make a Successful Mobile Game
Hundreds and thousands of games are added to the Play Store and App Store each month, but not all of them have the potential to gain massive responses like PUBG, Clash of Clans, and Call of Duty.
The reason is that a successful game is a combination of a solid idea, intuitive user experience, ideal monetization strategy, and engaging gameplay.
Following are the steps to make a successful mobile game
1. A well Detailed Enthralling Game Idea
The first and most important step is the ideation process. It is like the foundation for further development. All you need is a top-notch creative & innovative gaming idea.
You need to understand the concept from a player’s point of view to understand their likes and dislikes in a game. Your concept or idea can be Unique or it could be inspired by another game available in the market.
Instead of complicated game ideas, one should always be focused on delivering a great gameplay experience to its target audience.
2. Building an Engaging and Intriguing Storyline
If required by the concept, stories are a vital element in the mobile game development process. You can consider it the backbone of the game. Features and Graphics do play a critical role but it’s the story that establishes an instant connection between the player and the purpose or the objective of the game. The more intriguing the story the more users connect.
3. Robust Game Development Plan
You must pay meticulous attention to create a robust game plan. It will help you to convey and execute your ideas effectively. A most common game plan includes the following:
- Concept Development
- Game Design Document
- Art Visualization
- Graphics and Art
- Technical Architecture
- Developing a Gameplay
- inApp Purchases
- Marketing Strategy
At Polymator we follow an agile game development process, which helps to build strategic elements of the game.
4. Choosing Right Development Tools
Choosing the right development tools for your mobile game development plays an essential role in your product success. The most important tool for game development is Game Engine such as Unity 3D or Unreal. You must select a game engine by keeping your development requirements in mind. Selecting the wrong game engine might create a lot of problems such as slow development progress due to the unavailability of the right resources or a buggy final end product so it is pretty much important to select the one that fits your mobile gaming needs.
5. Building a right Monetization Strategy
Building a good monetization strategy is a very important aspect of a successful game. It helps to build a strong revenue channel and helps to get more profits out of your game. For apps, the most profitable inApp models are weekly, monthly, or yearly subscriptions but when it comes to games offering the right inApp item at the right point is crucial.
Polymator helps its clients to build the right monetization strategies for their games so they can get maximum returns on their development costs.
6. Selection of the right Publishing Platform
Apart from choosing the right development tools, it is pretty much important to go for the right publishing platform too. There are some key differentiators such as 70% of smartphone users across the world are Android users but at the same time, Appstore can get you more revenues via inApp purchases. The most advisable strategy is to target both platforms.
Conclusion
By reading this article, we tried to provide a brief perspective for developing a successful mobile game. However, if you have any questions regarding game development, feel free to contact us, and our experts will help you at each development stage.
Polymator provides end-to-end game development services – right from ideation to final release and beyond.
We also provide various services such as 3D Game Art services and Unity 3D Game Development. You can reach our team of experts at contact@polymator.com for your mobile game development needs and to turn your dream into reality.
